Discount category
E-commerce
Online store platforms and payment processing.
7 verified discounts in this category.
Shopify
Shopify Free Trial + Startup Programs
Any new Shopify signup. No formal veteran discount currently, but accelerator partners (including some vet accelerators) unlock partner pricing.
Direct with vendor
Best for: Vet founders launching a DTC or wholesale e-commerce brand. Best-in-class platform for product businesses.
Not worth it if: You are selling services (Shopify is overkill), or B2B with complex quoting.
Stripe
Stripe Atlas (US LLC / C-Corp Formation)
Founders forming a Delaware C-Corp or LLC. No vet-specific pricing but a real value for founders raising or planning venture scale.
Direct with vendor
Best for: Startup path founders planning to raise institutional capital. Delaware C-Corp is the standard investor-ready structure. Bundle with Mercury or Brex banking.
Not worth it if: You want to form in your home state (Texas for franchise tax exemption, or any state where you actually operate physically) or you are a Provider path founder for whom Delaware C-Corp is overkill.
Square (Block)
Square for Business
Any small business. No vet-specific pricing but Square is widely used by vet-owned retail and food businesses.
No verification required
Best for: Retail, food, mobile, or in-person service businesses that need fast payment acceptance. Best-in-class hardware + POS.
Not worth it if: You are online-only (Stripe is cheaper) or high-ticket B2B (dedicated merchant account beats Square).
PayPal
PayPal Business Account
Any business with a US tax ID. No vet-specific pricing but PayPal actively partners with vet-focused programs and offers business grant programs periodically.
Direct with vendor
Best for: Any business needing broad customer payment acceptance. Consumer buyer trust is unmatched.
Not worth it if: You are B2B high-ticket and payment processing fees are eating margin. Alternative: ACH via Melio or bank rails.
Faire
Faire Wholesale Marketplace
Brands selling wholesale to independent retailers. Any category (food, beverage, home, apparel, wellness, gifts).
Direct with vendor
Best for: Provider path founders with physical products selling into independent retail. Faire connects to 900,000+ retailers. Faire Direct at 0% commission is a free ordering and payment system for retailers you already have.
Not worth it if: You are DTC-only with no wholesale channel. Or your margins cannot absorb 15% on new-customer acquisition.
RangeMe (ECRM)
RangeMe Retailer Discovery Platform
CPG brands seeking retail distribution. Any product category sold in retail.
Direct with vendor
Best for: CPG founders (Food & Beverage sub-path) trying to get in front of retail buyers at Kroger, Target, Walmart, Sprouts, and thousands of other retailers. Buyers actively source through RangeMe.
Not worth it if: You are not selling a physical retail product. Or you are DTC-only by strategy.
Shopify
Shopify B2B (Wholesale on Plus)
Shopify merchants. Full B2B feature set requires Shopify Plus ($2,300+/month).
Direct with vendor
Best for: Established Provider path brands doing significant wholesale volume who want to own the channel rather than pay Faire 15%.
Not worth it if: You are early-stage. Shopify Plus is expensive. Use Faire Direct (free) or a wholesale app on a standard Shopify plan.
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