Faire
Faire Wholesale Marketplace
Who's eligible
Brands selling wholesale to independent retailers. Any category (food, beverage, home, apparel, wellness, gifts).
How to claim
Apply as a brand at faire.com/start. Use Faire Direct link for your existing retail accounts to avoid commission.
Editor's take
Provider path founders with physical products selling into independent retail. Faire connects to 900,000+ retailers. Faire Direct at 0% commission is a free ordering and payment system for retailers you already have.
You are DTC-only with no wholesale channel. Or your margins cannot absorb 15% on new-customer acquisition.
The 15% commission applies to EVERY order from a Faire-sourced retailer, not just the first. Plus payment processing (1.9-3.5% + $0.30). Model your wholesale margin carefully before relying on Faire for growth. Faire Direct (your own retailers) is commission-free and where the real value sits.
Shopify shut down Handshake (its own wholesale marketplace) in late 2023 and made a strategic investment in Faire instead, effectively endorsing it as the wholesale channel for Shopify merchants. Faire is now dominant. Alternatives worth comparing: Abound, Tundra, Bulletin, RangeMe (for CPG specifically), and direct wholesale via Shopify B2B.