NIQ (NielsenIQ)
NIQ Sales Data (via Startup CPG)
Who's eligible
CPG brands with retail distribution. Requires Startup CPG community membership (free).
How to claim
Join Startup CPG (free), then request access via startupcpg.com/partner-discounts (mentions Startup CPG for discounted rate).
Editor's take
CPG founders with any retail distribution (Whole Foods, Sprouts, Kroger, Target) who need affordable market data to benchmark competitors and pitch retailers/investors. NIQ is the only source for Whole Foods sales data.
You are pre-retail or DTC-only. NIQ measures scanner data at retail, not e-commerce sales.
Requires you to actively use the data — it's not passive. Learning curve on NIQ interface is real.
One of the highest-value Startup CPG partner discounts. NIQ enterprise pricing is normally out of reach for early CPG brands. Access opens up investor pitches, retailer buyer meetings, and category expansion decisions.