SaaSRetail Market Data

Circana

Circana Liquid Data Go Reports (via Startup CPG)

Claim discount Circana main site

BLUF · Discount at a glance

What you get

$499 per report bundle (normally enterprise pricing $5K-$50K per query)

Discount type

Preferred Pricing

Verification method

Direct with vendor

Who's eligible

CPG brands needing retail category data. Requires Startup CPG membership.

How to claim

Order via startupcpg.com/partner-discounts.

Go to Circana claim page

Editor's take

Best for

CPG founders prepping investor decks or retailer pitches who need category overview + 5-year historical data + retailer-specific benchmarking.

Not worth it if

NIQ subscription is a better long-term value if you'll use market data monthly.

Context

Circana (formerly IRI + NPD merger) is one of the two dominant retail data providers alongside NIQ. Liquid Data Go is their ready-made-report product priced for startups.

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