Homegrown By Heroes (HBH)

Veteran farmers, ranchers, and fishermen selling direct to consumers, at farmers markets, or into retail. The logo is recognized by buyers and shoppers and differentiates your product on a crowded shelf. Free, so there is no downside if you qualify.

You are not producing an agricultural product. HBH is a product-branding label, not a business grant or training program. If you want funding, look at the FVC Fellowship Fund or your state's veteran ag grant instead.

DD-214, proof of at least 50% veteran ownership and management control of the operation, Farmer Veteran Coalition membership (free), and a description of what you produce.

Homegrown By Heroes is the official farmer veteran branding program of the United States, administered nationally by the Farmer Veteran Coalition. Over 3,700 certified producers across all 50 states and territories. The program started in Kentucky in 2013 and was adopted nationally by FVC in 2014. Several states run their own parallel or co-branded versions (Illinois, Arkansas, Louisiana, Tennessee among others), so check whether your state department of agriculture has an additional state-level listing on top of the national certification. This is a marketing asset, not a funding program. The value is shelf differentiation and buyer trust. Pairs well with the FVC Farmer Veteran Fellowship Fund (equipment grants) and state-level veteran ag grants like WV Heroes to Ag and PA Veterans in Agriculture, both tracked in this library.