All discounts
MarketingIn-Store Demos + Sampling
Grassroots Marketing
Grassroots In-Store Demo Program (via Startup CPG)
BLUF · Discount at a glance
What you get
$180/demo for first 3 months (normally $250-$350/demo); $125/co-branded demo
Discount type
Percentage Off
Verification method
Direct with vendor
Estimated value
Saves $70-$170 per demo. At 20 demos/month, saves $1,400-$3,400/month for 3 months.
Who's eligible
CPG brands with retail distribution (Whole Foods, Sprouts, Central Market, Erewhon, others). Requires Startup CPG membership.
How to claim
Schedule call via calendly.com/grassrootsmarketing (mention Startup CPG).
Editor's take
Best for
CPG brands live in retail who want to drive velocity through sampling. Official Erewhon demo partner, national Whole Foods coverage.
Not worth it if
You are DTC-only or pre-retail. Demos are for in-store execution.
Context
In-store demos are one of the highest-ROI tactics for driving retail velocity. Grassroots is a top demo partner nationally.
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